On January 1, 2026, all remaining dedicated MTV music channels—including MTV Music, MTV 80s, MTV 90s, Club MTV, and MTV Live—shut down globally in regions such as the UK, Europe, Australia, and others. This marks the end of MTV’s iconic 44-year music video era since its launch in 1981.
Although the MTV brand continues on digital platforms and its main network, it has completely shifted focus to reality TV and entertainment. This change by parent company Paramount Global signifies the definitive end of the linear music video era, with streaming platforms like YouTube and TikTok now dominating the space formerly held by MTV.