Digital Dominates: Inside the Media Performance of Fola David’s Monumental Artwork

P+ Measurement Services, Nigeria’s leading media intelligence consultancy, recently conducted a comprehensive media performance audit on the largest drawing in the world by an individual, created by Fola David. His remarkable 1,000 square meter sketch, titled “Unity in Diversity,” surpassed the previous record of 629.8 square meters set by India’s Ravi Soni. Over five days, Fola David transformed a stadium into his studio to bring this vision to life.

The sentiment analysis reveals a highly favorable response, with 93% of the sentiment towards Fola David’s media exposure being positive. This significant positive sentiment can be strategically leveraged to further strengthen Fola David’s loyalty and elevate audience engagement. Additionally, the low neutral sentiment of 5% and minimal negative sentiment of 2% underscore Fola David’s outstanding performance within the media landscape. These metrics highlight the potential for continued growth and influence, suggesting a strong foundation upon which to build future initiatives.

The analysis of media share by country reveals the distribution of media coverage for Fola David. Nigeria dominated with 92% of the coverage, followed by Ghana at 3%. The United States, Philippines, Germany, India, and Russia each contributed 1%.

The world’s largest drawing by an individual was analyzed using data collected from both traditional and digital media sources. Digital media accounted for 86% of the coverage, while traditional media contributed 14%, lending credibility and authenticity to the event. The predominance of digital media mentions indicates that digital platforms played a crucial role in raising awareness and driving engagement for the event.

The estimated media reach of 137,704,500 was derived from the total potential reach visits and readership across both digital and traditional media platforms. This figure highlights the extensive popularity and significant success of the Guinness World Record-breaking largest drawing’s media engagement efforts. It is important to note that this reach represents the overall media exposure globally, including multiple visits by the same individuals, rather than counting unique visitors.